Foundations of Hospitality Marketing

  • Author: DCT
  • Level: Introduction
  • Study time: 4 hours
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This course is designed to provide you with a basic understanding of Marketing and its application in the hospitality industry. In this course you will learn the meaning of Marketing in Hospitality; focusing on understanding customers and their decision making processes. The course offers a wide spectrum of knowledge on the main characteristics of a marketing plan and how to develop traditional and digital marketing strategies.


Complete the course quizzes for a DCT-Online Certificate of Completion.
  • Video time: 13 lessons
  • Exams: Five Quizzes

What you will learn

 

The basic concepts and practices of modern hospitality marketing and application of these concepts to hospitality industry situations

 

How to analyse the hospitality customer and his/her decision making process in order to target the most profitable ones 

 

The basics of product development using the STP method

 

The role of distribution channels and communication in hospitality markets 

 

The basics of digital marketing in the context of hospitality