Hospitality Integrated Marketing Channels

  • Author: DCT
  • Level: Introduction
  • Study time: 2 hours
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This course provides insights into the various channels a hotel would use to market product and to distribute inventory.

Learn about trends, digital marketing, social media marketing and hotel websites.

Complete the course quizzes for a DCT-Online Certificate of Completion.
  • Video time: 7 lessons
  • Exams: Two Quizzes

What you will learn

The theoretical foundations of Menu Engineering 
How to cost dishes and apply menu engineering calculations to your restaurant menu
How to assign dishes to an engineering category based on profit margin and popularity
The impact of a strategically designed menu on your bottom line
How to calculate menu item pricing
How to highlight feature menu items to promote sales