Hospitality Marketing Essentials

  • Author: DCT
  • Level: Introduction
  • Study time: 2 hours
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This course is designed to provide you with a basic understanding of Marketing and its application in the hospitality industry. In this course you will learn the meaning of Marketing in Hospitality; focusing on understanding customers and their decision making processes.

Complete the course quizzes for a DCT-Online Certificate of Completion.
  • Video time: 6 lessons
  • Exams: Three Quizzes

What you will learn

 

Understand the marketing planning process

 

Discover customer needs and wants

 

Uncover the customer decision making process

 

Segmenting, targeting, positioning

 

Innovation is responding to customer needs

 

An overview of hospitality marketing