Hotel Pricing Fundamentals and Rate Strategy

  • Author: DCT
  • Level: Introduction
  • Study time: 2 hours
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This course is designed to provide you with a basic understanding of the frameworks behind various common pricing strategies and typical ways in which prices are set in hospitality.

We study both value-based and market-based pricing and discuss the importance of rate integrity.

Complete the course quizzes for a DCT-Online Certificate of Completion.
  • Video time: 7 lessons
  • Exams: Two Quizzes

What you will learn

The theoretical foundations of Menu Engineering 
How to cost dishes and apply menu engineering calculations to your restaurant menu
How to assign dishes to an engineering category based on profit margin and popularity
The impact of a strategically designed menu on your bottom line
How to calculate menu item pricing
How to highlight feature menu items to promote sales