Technology and Market Intelligence

  • Author: DCT
  • Level: Introduction
  • Study time: 1 hour
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In this course we review the role of technology in hotel data collection and developing market intelligence.

We discuss tools to assist with analysis and also how technology can assist with loading rates and optimising availability of inventory.
 

Complete the course quizzes for a DCT-Online Certificate of Completion.
  • Video time: 3 lessons
  • Exams: One Quiz

What you will learn

 

The basic concepts relevant to Hotel Revenue Management

 

The 8 major KPIs (Key Performance Indicators) used in Hotel Revenue Management

 

How to use the 8 major KPIs in calculations that are central to the discipline

 

The basics of forecasting, pricing and yielding using availability controls

 

Strategic approaches to price-setting and overbooking while taking distribution into account

 

The role of technology in Hotel Revenue Managementhe Front Office